Waves of Change: Groundswell’s Rebrand and Vision for 2025
After a year of reflection, rest, and deep listening, Groundswell is ready to welcome a new season of growth, commitment, and connection. We’re so excited to share our refreshed mission, vision, brand, and website. We were created to support the community—it’s in our name and our DNA. Inspired by the sea, shaped by your voices, and built to support and expand the next wave of healing through surf therapy, this rebrand is a reflection of us.
This transformation isn’t just about new colors or a fresh logo. It’s about creating clearer pathways for you—our community—to engage, gather, and heal together. It’s about honoring the cycles of change, like the ocean herself, and stepping into this next chapter with intention, reciprocity, and stoke. It’s about sharing the stories of our participants, facilitators, and sister organizations more powerfully.
Every element of our new look was chosen with care:
🌊 Our logo brings together three upright surfboards, symbolizing our connected community. Beneath them a wavy line reflects the ocean’s grounding, transformative power. The sun above represents hope, warmth, and renewal.
🌞 Our colors were inspired by the natural world that holds and heals us.
✨ Our design was created to make it easier for community members, partners, and donors to see how they can connect, give, and make waves alongside us.
Our Refreshed Mission + Vision
At the core, Groundswell remains grounded in our belief in the healing power of the ocean. Our updated mission and vision reflect our global reach and collective purpose:
Our Mission
We are a global surf therapy movement harnessing the healing power of the ocean to create transformative spaces for individuals and organizations to reconnect with their bodies, nature, and one another.
Our Vision
We envision a world where the ocean’s healing power reaches all—where surf therapy enhances individual wellbeing, strengthens community connection, and ignites collective healing.
Welcoming New Faces
We’re thrilled to introduce new team and board members who bring incredible passion and expertise to Groundswell:
👉 Shannon Boselli, Executive Director
👉 Nico Cloney, Marketing Intern
What’s New on Our Website
In addition to new colors, designs, and copy, we’re stoked to launch refreshed pages designed to help our community connect, contribute, and heal together:
Host a Community Event: A new way to bring individuals and communities together for mission-aligned gatherings that inspire connection, healing, and impact.
Partner With Groundswell: A space for community organizations and corporates to learn how to collaborate with Groundswell to support collective healing.
Find a Provider: A new tool that makes it easier to find Groundswell-certified facilitators, therapists, and organizations around the world.
Surf Therapy Programs: A clear, easy-to-navigate overview of our trauma-informed surf therapy programs.
Donor Experience: A clean, streamlined design that helps donors and supporters see exactly how their contributions make an impact.
Looking Ahead
We hope this next wave of Groundswell inspires you to engage with us in new ways—whether it’s hosting an event, joining a program, becoming a partner, or supporting our work. Together, we can expand access to surf therapy and strengthen the communities we serve.
We’re so grateful to have you in our community. And we’re just getting started.
Get Involved
✨ Explore the new site and let us know what you think!
✨ Host a community event or become a partner today.
✨ Your support makes this work possible — donate to support our mission.
Shannon Boselli
